Omni-Channel Retail Integration

Case Study: Omni-Channel Strategy for a Top Sportswear Brand

Client:
A top sportswear brand in Southeast Asia.

Challenge:
The client needed to enhance its omni-channel capabilities to better serve customers across Southeast Asia and India. The existing infrastructure lacked integration, leading to inefficiencies in order fulfillment, inventory management, and customer service.

Solution:
AVCR Partners led the end-to-end execution of 12 omni-channel eCommerce projects across the region. This included the integration of ERP, CRM, POS, and WMS systems to create a seamless customer experience across all digital and physical touchpoints. The solution also included the implementation of "ship from store" and "buy online, pick up in store" (BOPIS) programs.

Results:

• Improved Customer Experience: Launched "ship from store" and "BOPIS" programs, reducing delivery times and enhancing customer convenience.
• Increased Sales: Achieved a USD 4 million incremental sale in the first year of implementing the "ship from store" initiative.
• Enhanced Efficiency: Streamlined operations, reducing inventory holding costs and improving order fulfillment accuracy.

Key Takeaway:
The omni-channel strategy enabled the sportswear brand to offer a more integrated and convenient shopping experience, leading to increased customer loyalty and higher sales.